Healthe Care image

Healthe Care is the third largest corporate private hospital operator in Australia with over 30 hospitals and 7,000 staff. Members of the Hot Mustard team have worked with the company on a range of marketing and communications projects aimed at refreshing the master brand, promoting individual hospital brands and positioning the group for potential sale or share market listing. These have included marketing and digital strategy, new brand and website concepts and guidelines, PR and media engagement and patient experience design, as well as numerous campaigns focused on hospital acquisitions or expansions, key Visiting Medical Officers, new service launches and brand protection.

Deliverables:
Marketing strategy
Communications framework
Brand guidelines
Website concepts
Annual report concepts
Media engagement
Campaign collateral