Hot Mustard thrives on designing, launching, building, extending, refreshing and transforming brands. Our goal is to always create lasting and meaningful relationships between our clients’ brands and their customers and stakeholders through smart thinking and thoughtful design.

We take on projects large and small – from major customer experience and brand design programs, through to basic marketing outputs like websites and publications.

We work across all channels – from digital spaces that switch on audiences, through to print pieces that turn the page on convention.

We believe in the strength of design to inform, inspire, engage and drive behaviour.

We are inquisitive, invigorated by ideas and provoked by possibility.

We choose clients with whom we enjoy working and we focus on being easy to work with ourselves.

We are commercial and responsive, we operate with integrity, we take pride in our work and we make sure we deliver.

Nearly all our work comes through referral, which we interpret as positive feedback.

Mahsa Hashemi
Creative Director

Mahsa is a passionate branding and visual identity designer who combines creativity with commercial insight. She believes that great design comes from taking a strategic and open-minded approach in order to turn a client’s vision into a distinctive and effective result. She has built her industry-leading reputation on finding elegant yet simple design solutions to complex issues, being easy to work with, and always delivering consistently high quality outputs on time and within budget.

Mahsa founded Hot Mustard in 2003 and she leads the creative direction of projects. In addition to the case studies outlined, her experience includes working on brands and products for high profile organisations such as IMG, Lion Nathan, MasterCard, MasterFoods, Nestle, Pharmacare, Thomson Reuters and Virgin Mobile. She has also completed design and branding projects for launches, cultural festivals and major international sporting events and tournaments in Australia and around the world.

Connect with Mahsa on LinkedIn