Human resources consultancy Biz Enabler recognised the need to position as a thought leader in its industry. They developed a content-based communications strategy to achieve this goal and engaged Hot Mustard to support from a design perspective. We redesigned the firm’s logo and created visual branding and a new website.
The impactful logo and visual identity are based on an arrow which reflects the firm’s drive to help companies move forwards and upwards. This bold sub-graphic device has been used to highlight and deliver key content on the new website, including insights delivered by a blog tool.