The FSHD Global Research Foundation focuses on finding treatments and a cure for the debilitating disease Facioscapulohumeral Muscular Dystrophy (FSHD) by funding world-class medical research, as well as awareness and education.

Hot Mustard was commissioned to lead a brand refresh and develop comprehensive brand guidelines for the organisation. The project covered all aspects of the FSHD identity across all communication channels including visual elements, graphics, styles, verbal branding and content.

Marketing strategy
Content development
Brand guidelines
Campaign collateral