Macquarie Park Cemetery and Crematorium (MPCC) wanted to create inviting branding and signage for its new cafe and florist – facilities which play a key role in its visitor experience. Hot Mustard designed a logo set which drew inspiration from the natural elements of the surrounding flora and fauna of Lane Cove National Park as well as the organisation’s circular corporate mark. The organic typography was customised to compliment the relaxed feel of each brand.
Deliverables:
Logo design
Visual branding
Wayfinding signage